1
Lead Auto-Response
Tools: Google Forms + Make.com + Gmail
- Create a Google Form for inquiries (name, email, need)
- In Make.com, connect "Watch Form Responses" to a Gmail "Send Email" module
- Write a template: "Hi {{name}}, thanks for reaching out! We'll reply within 24 hours."
2
Appointment Reminder
Tools: Google Calendar + Make.com + Twilio (or Gmail)
- In Make.com, add "Watch Calendar Events" set to trigger 24hr before
- Connect to Twilio SMS or Gmail module
- Template: "Reminder: You have an appointment tomorrow at {{time}}. Reply to reschedule."
3
Review Request Email
Tools: Google Sheets + Make.com + Gmail
- Add completed clients to a Google Sheet (name, email, service date)
- In Make.com, watch for new rows and schedule a 3-day delay
- Send: "Hi {{name}}, how was your experience? Leave us a review: [link]"
4
Tools Quick-Reference
Compare before you commit
| Tool | Best For | Free Tier |
| Make.com | Complex flows | 1,000 ops/mo |
| Zapier | Simple 2-step | 100 tasks/mo |
| n8n | Self-hosted | Unlimited (self) |
| Google Apps Script | Google-only | Free |
5
ROI Calculator
Tools: A calculator (or your brain)
- Estimate hours saved per week by automating a task (e.g., 3 hrs)
- Multiply by your hourly rate or employee cost (e.g., 3 x $50 = $150/week)
- Compare monthly savings vs. tool cost to get your ROI
Monthly ROI = ((Hours Saved x Hourly Rate x 4) - Tool Cost) / Tool Cost x 100%